Services

• Social Impact Assessment. Behaviour change takes more than influencing what people think or believe. It takes understanding what your audience already wants – and helping them get it. Based on this insight, we identify strategies for measurable behaviour change and positive social impact. We also identify barriers to support, such as gaps in trust and messenger credibility that can decrease engagement and undermine success.

  • What you get: a written report and recommendations that will allow you to determine your best path forward.

• Social Impact Strategy. Building on the Social Impact Assessment, the Social Impact Strategy provides clear direction on message framing, creative concepts, campaign execution and logistics, and outcome measurement.

  • What you get: a detailed plan that can be executed by your team.

• Social Impact Evaluation. Understanding how to evaluate and report outcomes is the key to impact and influence. Our clients have multiplied their funding and influence through our effective evaluation strategies.

  • What you get: a detailed evaluation and reporting plan that can be executed by your team.

• Brand Strategy. Most businesses have a social impact, they just don’t know it. Our 360-degree qualitative interview process with employees, customers, partners and suppliers identifies what makes your organization great, and show you how to better send that message to the world. This work has helped our clients double and even quadruple in size.

  • What you get: a research report and brand strategy document with message framework, creative concepts and strategic recommendations that will help you build mission and purpose into your brand and live it out daily; a marketing communications strategy, talent and capacity evaluation to identify the bench strength you will need to move the plan forward.

• Curriculum Design: Joni is a popular post-secondary and professional development instructor. She has built effective curriculum content for diverse learners from grade 7 through to adult.

  • What you get: customized curriculum for your team or association.

• Professional Development: Workshops related to social and societal marketing. for teams or individuals.